W88 Shirt Sponsor
W88 Sponsors Sunderland AFC as Official Front-of-Shirt Partner
W88 officially became the Principal Partner and Front-of-Shirt Sponsor of Sunderland AFC for the 2025-26 Premier League season. Announced on 27 June 2025, the deal sees the W88 logo appear across all home, away, and third adult kits throughout the season.
01. Who is the shirt sponsor of Sunderland AFC for 2025-26?
W88 is the official front-of-shirt sponsor of Sunderland AFC for the 2025-26 Premier League season.
02. When was the W88 Sunderland sponsorship announced?
The W88 Sunderland shirt sponsorship was officially announced on 27 June 2025, ahead of the club's return to the Premier League.
03. Is the W88 Sunderland deal a record for the club?
Yes. The W88 sponsorship is described as the largest commercial agreement in Sunderland's history, providing a major financial boost for their Premier League campaign.
04. What shirts will feature the W88 logo?
The W88 logo will appear on all Sunderland AFC home, away, and third playing and adult replica shirts during the 2025-26 season.
05. Is W88 licensed in the UK?
W88 previously operated in the UK via Midnight Gaming but voluntarily surrendered its UKGC licence in 2024. The brand now primarily activates in Asian and Latin American markets.