SAFC Premier League Return
Sunderland AFC's Return to the Premier League with W88
01. When did Sunderland AFC return to the Premier League?
Sunderland AFC were promoted back to the Premier League for the 2025-26 season after a period in the Championship.
02. Who replaced Spreadex as Sunderland's shirt sponsor?
W88 replaced UK bookmaker Spreadex, whose logo had appeared on Sunderland's shirts since 2022, as the club's front-of-shirt sponsor for 2025-26.
03. Why is the W88 Sunderland deal for just one season?
The Premier League clubs agreed to ban gambling front-of-shirt sponsors starting from the 2026-27 season. If Sunderland remain in the Premier League, W88 may switch to sleeve sponsorship which will still be permitted.
04. What did Sunderland's CCO say about the W88 deal?
Ashley Peden stated that W88 possesses a proven track record of establishing successful partnerships with elite sporting organisations and that the deal represents the largest commercial agreement in the club's history.
05. Can W88 continue as sponsor after 2026-27?
Under current Premier League rules, gambling sponsors cannot appear on the front of shirts from 2026-27. W88 could potentially switch to sleeve sponsorship or other partnership arrangements if Sunderland remain in the top flight.