Asian Betting Partner

W88 as Sunderland AFC's Exclusive Asian Betting Partner

Alongside the front-of-shirt branding rights, W88 has been named Sunderland AFC's exclusive Asian betting partner for the 2025-26 Premier League season. This component of the partnership allows W88 to leverage SAFC's global profile to reach sports betting audiences across Asia and beyond.
01. What is W88?

W88 is an Asian-facing online sports betting and casino operator that has sponsored multiple Premier League football clubs. The brand is headquartered in the Philippines and is most active in Asia and parts of Latin America.

W88 primarily operates in Asia and parts of Latin America. The brand previously held a UKGC licence via Midnight Gaming in the UK but voluntarily surrendered it in 2024.

W88 provides a comprehensive range of products including sports betting (Premier League, Champions League, and more), live casino, online slots, poker, and other gaming products.

As Sunderland's official Asian betting partner, W88 promotes SAFC matches on their platform, offers exclusive betting markets and bonuses related to Sunderland games, and builds the club's profile across Asian markets.

W88 follows a similar model to other Asian-facing betting brands that have sponsored Premier League clubs. The brand has a track record of successful partnerships with Premier League clubs including Burnley, Fulham, and Aston Villa.