W88 Sponsor History

W88 Premier League Sponsorship History: From Leicester to Sunderland

W88 has built an impressive track record of Premier League football sponsorships since 2018. Each partnership has helped the brand grow its global profile while providing clubs with vital commercial revenue. The Sunderland AFC deal represents the latest chapter in W88's long history of supporting English football.
01. Which clubs has W88 sponsored in the Premier League?

W88 has sponsored Leicester City (2018), Aston Villa (2019), Crystal Palace (2020), Fulham FC (2022), Burnley FC (2023-24), and Sunderland AFC (2025-26).

W88 first entered Premier League sponsorship in 2018 with Leicester City as their official betting partner.

Yes. W88 was the front-of-shirt sponsor for Burnley FC during the 2023-24 Premier League season before moving on to the Sunderland AFC deal.

W88 partnered with Fulham FC in 2022 as a shirt sponsor during Fulham's return to the Premier League, which was another successful commercial arrangement for the brand.

The Premier League is the most-watched football league globally, giving W88 unrivalled exposure across Asian markets where the sport commands enormous audiences and betting interest.